What is "SEO content?
To make it simpler and more understandable, I guess it’s helpful to break down the phrase into its component parts:
“SEO” refers to search engine optimization, the process of optimizing a website so that people can easily find it via search engines like Google or Bing.
“Content” means any information that is available on the web that the audiences want to find and read.
So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic. The difficult task is how to create a content which satisfy both search engine and the readers.
Why do you need to create a "SEO content"?
In the internet world, content is considered as KING.
The search engines constantly strive to improve their performance by providing the best possible results. While "best" is subjective, the engines have a very good idea of the kinds of pages and sites that satisfy their searchers. Generally, these sites have several traits in common:
Easy to use, navigate, and understand
Provide direct, actionable information relevant to the query
Professionally designed and accessible to modern browsers
Deliver high quality, legitimate, credible content
Despite amazing technological advances, search engines can't yet understand text, view images, or watch video the same way a human can. In order to decipher and rank content they rely on meta information (not necessarily meta tags) about how people interact with sites and pages, and this gives them insight into the quality of the pages themselves.
How to create "SEO content"?
Writing SEO Content begins with choosing keywords & phrases. Your target audiences will reveal exactly what they're looking for by typing keywords and phrases into the major search engines. Tools like WordTracker or Google Keyword planner allow you to analyze the popular keyword phrases and their search volume. You can read it in the previous topic for your reference - How to choose a niche.
If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. And then you need to know where and how to use keywords in your content for maximum searchability.
Now, follow the following steps:
1. Define your target audiences:
Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. Do your homework. It will pay off.
2. List out the key words or key phrases:
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a fresh graduated job seeker can find the way "how to impress hiring managers in the first 30 seconds", but a managerial job seeker can find the way "how to evaluate for the Marketing Manager position". Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google AdWords provides a handy Keyword Tool that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Webmaster Tools provides you with the top search queries your site appears for and the ones that led the most users to your site.
Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things.
3. Outline your article.
Articles should be well written, engaging, and informative. They should present a new angle on a specific topic. A good hook in the beginning along with useful information will make people want to continue reading it. Your article should be useful, entertaining, or otherwise valuable.
A well-written article with good content will attract more traffic, meaning many readers visit your site. This makes your article more attractive to link marketers (people that link their sites to yours) and increases the likelihood of advertisers wanting to use your page for their advertisements.
Google search engine provides a great weight on the title of articles and blogs. That is why it is crucial that the keyword phrase is present on the title as an important part of an effective SEO content.
4. Write your article.
Make sure it's grammatically correct with no spelling mistakes.
Write for your article an effective title to get readers’ attention.
Break it up into short paragraphs with sub-headers.
Use the most important keywords and key phrases as early in the article as possible, preferably in the first sentence, and in the first paragraph.
Do not overuse keywords or key phrases. Intersperse them naturally throughout the text in the natural reading rhythm of the article. The recommended keyword density is 1-3% .
Include the most important keywords and key phrases in titles and sub-headers.
If it makes sense in the text, put keywords and key phrases in bold or italics.
As too many keywords are present on the content, Google search engine will assume that the keyword are stuffing. Do not make a rookie mistake and place those keyword phrases on the 155 - 200 words
As the title includes the keyword phrase, the first sentence of the article should also have the keyword. To break the redundancy, try starting the article through a question. As the keyword is already inserted in the sentence, all you have to do is BOLD it. This will emphasize the keyword and it will make a huge effect on the Google algorithm as it scanned the article.
Like it was done on the first sentence, the keyword should also be present on the last sentence to emphasize the keywords more.
5. Include hyperlinks in the article.
Hyperlinks are links to another web page that is relevant to your topic. You can highlight a word or phrase and add the web address to which you want to link. Make sure every link is a quality website that offers sound information and easy navigation.
See? It's Easy!
Writing web content is simply all about choosing keywords & phrases that match what you offer, to the people who are searching for it. Creating properly optimized SEO Content will make both search engines and visitors happy, and will turn your blog or website into a passive profit generator.