If there is a science to business and marketing,
it lies in KPI and measurement.
Only $12.99,
you can learn the key important elements to drive your business growth!
ONLY $12.99 FOR THE NEWCOMERS! HURRY!
FOR THE NEW REGISTER ON UDEMY
KPIs
Setting
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How to increase sales?
How to evaluate?
WHAT IF...
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If you don't have objectives, you don't know how to set specific goals to your business and marketing campaigns.
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If you don't set specific goals and KPIs, you won't know how to measure whether your business or marketing campaigns perform well.
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If you don't measure the business and marketing campaigns, you won't know where your business will go.
There are a lot of "What If..." but I want you to be real with yourself and answer some questions in the first lesson. If you can answer all without any hesitate, you are a great brand manager, marketing manager, or business owner. Then, this course is not for you.
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If you can answer those questions, This course will helpful to you.
So if you’re ready, let’s start thinking like a professional marketer or a business owner!
WHAT WILL YOU LEARN?
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Four levers of objectives
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Volume sales and Value Sales
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Brand growth and category growth
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Profit
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Source of Growth
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Penetration
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Low Penetration and how to increase
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Consumption
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Communication Objectives
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Brand Equity Tracking
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Key Attributes and Motivators
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Creative Quality and Communication Awareness
ASSESSMENT
If you confidently answer all these questions, you are a firm brand owner or a business owner. Then this course maybe not for you!
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Do you think that Marketing is also responsible for brand sales and revenue?
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What is the role of marketing in sales and revenue delivery?
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What first come to your mind when your boss asks you to grow 200% next year v/s this year?
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How do you know your boss’s objectives are impossible or possible?
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How do you set Brand Sales target for next year?
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Which KPIs do you set to set and track?
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How do you set your Marketing budget?
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What is your current Brand Share versus competitors? How big is your category? In terms of size & growth?
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What is your category Penetration? Frequency & Consumption habits?
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How do you translate Brand Sales target to Marketing Objectives?
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How do you translate Marketing Objectives into Communication Objectives?
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IF YOU DON'T ANSWER FIRMLY, THIS COURSE WILL BE FOR YOU!