Nowadays, in this incredibly cluttered and competitive business environment, doing marketing is not as easy as in the past. The price of trust is much higher than before while new competitors and new products have kept appearing.
So in order to be successful in marketing, we can't depend on our old heritage or old products anymore, we should know and understand our consumer needs, develop consumer-focused products... but actually, now consumer-focused products alone don't guarantee success in marketing. Further, we need to consider a consumer-oriented business.
Now learn more about the key points of how to be successful in marketing in this video, and we can discuss further on it: