In the case study of Lifebuoy Vietnam's "Clean Hands Task Force" (Biệt Đội Tay Sạch), we witness a creative and impactful initiative aimed at promoting hand hygiene practices among children. This article explores the objectives, channels, and results of this campaign, highlighting its significant contributions to community health and disease prevention.
Creative Idea
The Clean Hands Task Force (Biệt Đội Tay Sạch), an integral part of the "Soap Handwashing for a Healthy Vietnam" project, is a collaborative effort between the Ministry of Health and the Unilever Vietnam Foundation. Since 2012 until 2016, Lifebuoy has committed to providing support of 10 billion Vietnamese Dong annually. As part of this initiative, the Clean Hands Task Force (Biệt Đội Tay Sạch) travels across the country, helping children learn how to properly wash their hands with soap and adopt daily hygiene habits.
Message
The campaign aims to raise awareness about the benefits of handwashing with soap, improve personal hygiene practices, enhance community health, and specifically reduce the incidence of diseases among children. By instilling good hand hygiene habits in children, the Clean Hands Task Force (Biệt Đội Tay Sạch) plays a crucial role in safeguarding their well-being and contributing to the overall health of communities.
Channels
Website: The official website of Unilever Vietnam and various national news platforms like Dân Trí, Báo Mới, Hà Nội Mới, 24h, goNews, etc., feature information about the Clean Hands Task Force (Biệt Đội Tay Sạch). This ensures widespread visibility and access to valuable resources related to the campaign.
Fanpage: The campaign's dedicated fan page serves as a platform for sharing joy, experiences in caring for a happy and healthy family, and collective efforts to build a healthier Vietnam. With over 140,000 followers and more than 3,800 engaged members, the fan page fosters a vibrant community committed to promoting hand hygiene.
YouTube: The campaign's YouTube channel showcases "Clean Hands Task Force" (Biệt Đội Tay Sạch), a lively and meaningful reality TV program aimed at engaging the community. Each episode features a short film, approximately 5 minutes long, shot in various provinces across Vietnam, where the Task Force educates children about handwashing with soap and daily hygiene practices. The program airs every Sunday at 8:30 PM on HTV3, starting from November 17, 2013, and continuously updates content on the official Lifebuoy Vietnam YouTube channel.
Execution
The YouTube program, "Clean Hands Task Force" (Biệt Đội Tay Sạch), combines entertainment and education to deliver an engaging experience for the audience. Each episode captures the Task Force's visits to different provinces, emphasizing the importance of hand hygiene through interactive demonstrations and engaging storytelling. The program's reach extends through regular TV broadcasts and continuous updates on the official Lifebuoy Vietnam YouTube channel.
Results
The campaign has garnered significant attention and engagement, as evident from the following results:
The trailer for the "Clean Hands Task Force" has received over 74,600 views, reflecting the public's interest in the campaign.
Episode 1 of the "Clean Hands Task Force" has accumulated more than 21,200 views, indicating an enthusiastic response from the audience.
Episode 2 of the "Clean Hands Task Force" has attracted over 15,440 views, further establishing the campaign's impact.
Conclusion
Lifebuoy Vietnam's "Clean Hands Task Force" has successfully utilized various channels to promote hand hygiene practices and improve community health. Through their engaging YouTube program and online presence, they have effectively educated children and families about the benefits of handwashing with soap. The campaign's remarkable results reflect its significant contribution to reducing disease transmission and creating a healthier Vietnam.