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AI in Marketing

Updated: Apr 15, 2023

The world has been buzzing about how the Artificial Intelligence wave will take over every aspect of your lives in the future. Little do we realize, the change has already begun. 60% of internet users have already interacted with an AI chatbot for solving queries across multiple apps and websites.

Most of the content we consume on social media platforms is fine-tuned by AIs to make our stay engaged for longer! This technology is so amazing that it is projected to be a $190 billion industry by 2025 and digital marketers have an amazing opportunity to exploit this hi-tech tool.

So How is AI in use in Marketing? or some people call it AI Marketing, so what is AI Marketing?

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI marketing tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency. For many of today’s digital marketers, AI is used to augment marketing teams or to perform more tactical tasks that require less human nuance.

AI is a complex algorithm that teaches itself by looking at vast numbers of data about a certain field or topic and learns the patterns that work the best. The learning capabilities of the AI provide programmers with the ability to introduce effective changes in outcomes by letting the AI use the techniques it found works the best.

There are multiple examples of AI already accomplishing never thought of activities such as content writing for JP Morgan and Chase. They have adopted an AI-powered conten writing assistant called Persuado.

Chase Bank signed a five-year deal with Persado, a New York-based company that applies artificial intelligence to marketing creative. After testing Persado’s solutions, Chase found that using machine learning in their copywriting helped them achieve more humanity in their marketing.

For example, one digital ad written by humans read: “Access cash from the equity in your home.” Persado’s version, on the other hand, read: “It’s true—You can unlock cash from the equity in your home.” The latter version performed better with customers.

Chase is the first to engage in this type of large-scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. According to Persado, the company already works with 250 marketers across retail, finance, and hospitality.

Another example is Face Shifting Technology from Pantheon Lab.

Come take a closer look at one of their core A.I. technologies! Their face shifting technology strives for realism, naturalness, scalability, and performance in the easiest way ever. With just one image, it could be applied onto any face images and videos, in high resolution and with high retention of facial expression and fidelity. Imagine the endless possibilities with this! You could create your own virtual human that serves different purposes, like a virtual model, a virtual ambassador, a virtual customer service, a virtual professor...You name it! With their SaaS platform AIDOL Studio rolling out Q3 this year, everyone could be their own storytellers.

In fact, AI can serve many functions and act as an extension to every digital marketer who knows how to employ it. It is cost-efficient, precise, and extremely effective. Having seen so many giant companies adopting these tools, every team must have a plan to incorporate AI in their array of tools.


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