Updated: Apr 19
Samba TV, a full-screen advertising and analytics provider, has entered a multi-market partnership with PubMatic, a sell-side platform for digital advertising.
First-party connected TV data Samba TV will be integrated with PubMatic’s advertising platform to provide media buyers with advanced full-screen targeting across the four largest ad markets Europe: United Kingdom, Germany, Italy and France.
The combination of Samba TV’s first-party TV data and PubMatic’s advanced programmatic targeting capabilities provide European advertisers with the ability to reach audiences based on TV viewing behavior and increase reach by targeting audiences not exposed to linear TV ads.
This new offer is a tool for global advertisers to optimize reach and frequency through a multi-market solution. Additionally, advertisers will be able to deduplicate ad impression data across linear, connected TV and digital channels. “Global brands need a scalable, programmatic solution to amplify TV advertising by reaching hard-to-find audiences,” said Ashwin Navin, Samba TV Co-Founder and CEO. seen on all the devices we use to watch videos. “This partnership between Samba TV and PubMatic gives European advertisers the opportunity to effectively reach all TV and digital audiences at scale with the confidence that third-party TV data can’t reach. our most to offer.”
“Consumers interact with content on a variety of devices, so real addressability requires omnichannel reach,” said Emma Newman, Director of Revenue, EMEA at PubMatic. “We are excited to partner with Samba TV to bring their OTT and linear data to our customers. By targeting these high-value segments across PubMatic’s premium digital inventory, buyers can deliver tailored ad experiences at scale, driving return on ad spend. fox”.
“By combining Samba TV’s exclusive audience with the size and quality of PubMatic’s inventory, our European customers can now take advantage of the comprehensive targeting of TV audiences needed for playbook on their full screen,” said Samba TV SVP of Global Trade Partners David Barker. “Global brands need global solutions. Our European clients can now significantly optimize reach and frequency against audiences in Europe’s four largest advertising markets. ”
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