Updated: Feb 14
The explosion of the cryptocurrency market can be explained by several marketing theories.
One theory is the "network effect," which states that a product or service becomes more valuable as more people use it. This is relevant to the cryptocurrency market because the value of a cryptocurrency is often determined by the number of people using it. As more people adopt and invest in a particular cryptocurrency, its value can increase, leading to a snowball effect where even more people become interested in it.
Another theory is the "hype cycle," which describes the pattern of a technology's growth and mainstream acceptance. The hype cycle suggests that new technologies, such as cryptocurrencies, go through a period of inflated expectations before eventually reaching mainstream adoption. The hype around cryptocurrencies, driven by media coverage and market speculation, may have contributed to the market's explosive growth.
Additionally, the marketing strategy used in the Crypto market can be considered as a disruptive one, where a new entrant uses a new business model to disrupt an established market by providing a better value proposition. This can be seen in the case of Cryptocurrency, which disrupted the traditional banking systems and offered decentralization, security, and fast transactions.
Overall, the explosion of the cryptocurrency market can be explained by a combination of these marketing theories, as well as the unique features and benefits of cryptocurrencies, which have been effectively communicated and promoted to a wide audience.
Cryptocurrency Investment Diary, 14 Apr 2019