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Hubspot takes on CRM giants with new ‘easy-to-use’ platform

Updated: Apr 18, 2023

HubSpot has launched of Sales Hub Enterprise, its new CRM platform designed to directly compete with Enterprise CRM giants.

Hubspot takes on CRM giants with new ‘easy-to-use’ platform

The platform has been built with sales in mind, with custom objects, sales reporting, and advanced permissions, along with enhanced sales engagement and configure-price-quote (CPQ) capabilities make it easier than ever for teams to connect with prospects and close deals quickly.

“Today’s legacy CRMs are well-known, but not well-liked,” said Christian Kinnear, EMEA MD at HubSpot. “They’re acquired, but not adopted. They’re powerful, but painful to use. Too many sales leaders today are forced to settle for these bloated systems that create more work when they’re supposed to be creating more wins. Sales Hub Enterprise is different. It has the ease-of-use HubSpot is known for, and with the host of new features we’re adding today, it’s now deeply powerful too. This is the new standard for enterprise software, and I’m proud that HubSpot is leading the way. Sales leaders deserve an enterprise CRM that their teams actually enjoy using. And with the revamped Sales Hub Enterprise, they can have it.”

Sales Hub Enterprise offers pricing that gives customers an upfront understanding of the total cost of ownership.

“With Sales Hub Enterprise, we’ve been able to stay nimble as we continue to iterate and make improvements to our sales process. It’s intuitive, it’s easy to use, and our sales team loves it,” said Doyle Slayton, Director of Revenue Operations at Wiley Education Services. “The reporting tool gives us deep insights into the quality of our sales activities and the strength of our pipeline. The App Marketplace allows us to easily integrate the apps we use to coach our sales executives. And the UI lets us streamline the user experience to minimal clicks. We also use HubSpot’s Marketing Hub and CMS Hub, which means we’re able to manage all of our sales and marketing activities in one single source database. It doesn’t get any better than that.”

Along with Wiley Education Services, a growing number of global companies, including Ebuyer, Captify Technologies and CloudPay, have chosen Sales Hub Enterprise as their sales CRM.


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